Market driven supply chain

"We've tapped into a huge demand, and it's up to us to fulfill that demand and to be creative doing it." Jim Barksdale

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  • Online, On-site, One to One
  • Academy Supply chain
  • Duration 1 week
  • Location London, Riyadh
  • Course Ref SC-4

Customer demands for individual attention and specialized products are transforming commerce at every stage – including the supply chain. Today’s high-stakes economy requires dynamic, market-savvy sales and operations planning (S&OP) to keep pace with accelerating service demands and response times. This practical, extensive course helps organizations transition from outdated supply-driven processes to new market-driven models.

On completion of this course, you should be able to:

  • Use robust analytics for conducting value segmentations and simulation analyses
  •  Develop a customer-centric culture and a collaborative organizational structure
  • Dynamically rebalance the inventory mix to improve capacity and reduce costs
  • Retool 26 management processes to achieve market-savvy S&OP. Gained a broad understanding of supply chain strategies, S&O, P and lean manufacturing, and how to operate in today’s on-demand environment.
  • Determine how to gain dynamic, market-savvy sales and operations planning (S&OP) to keep pace with accelerating service demands and response times.

Course Outline


  • Seven Guiding Principles of the Design of Market-Savvy S&OP

Module 1: Creating Vision

Seeing Anew from a Market-Savvy Perspective

  • Market-Savvy S&OP Defined
  • IBP Provides the Strategy
  • Value Segmentation: The Preferred Method

Case Study: Sports Uniform Manufacturer

Competing on Time and Customer Connectivity

  • The Five Fundamentals of a Value-Segment Strategy
  • Portfolio versus Segment Strategies
  • Segment-Level Strategies for Value Chains
  • Four Traditional Value-Segment Strategy Options
  • New Segment Strategies

Case Study: V-Tech

Module 2: Changing Behavior

Managing by Analytics

  • The 7 Characteristics of Strong Teams
  • The 7 Characteristics of a Proper Analytic
  • Market-Savvy S&OP, 70 Percent Analytics

Case Study: Frozen Food Producer

Establishing a Customer-Centric Culture

  • Developing a Customer-Facing Organization
  • Establishing Collaboration
  • Driving Collegiality
  • Designing Horizontal Management Processes
  • Appointing Leaders with Passion

Case Study: Goodyear North American Tire (NAT) Consumer

Module 3: Designing New Processes

Designing and Implementing Collaborative Planning (Segment-Level S&OP)

  • Design Starts with Education
  • Design to Implement Strategy
  • Design to Align All Planning Processes
  • Design with Interlocking Cycles
  • Design with Collaborative Goals

Case Study: Wright Medical Technology

Designing a Rate-Based Planning Process

  • RBP Applicability
  • RBP Versus Traditional Scheduling Methods
  • RBP Scheduling Strategy
  • Cycle Planning
  • Inventory Standards
  • Rate-Mix Planning

Case Study: Canned Food Manufacturer

Transitioning to a New Culture of Market-Driven Supply Chain

  • The Transition Plan
  • Instituting the Audits and Recognizing the Team Responsible
  • Looking Back
  • Case Study: Medical Technology Company
  • Time to Start

Start now and enhance your accounting and finance skills

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